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Case # 1: Launch of Biodegradable Reusable Drinkware Product in Canada
Project Overview Launching a biodegradable coffee cup in Canada required navigating complex regulatory compliance and substantiating environmental claims for a client new to the Canadian market place. Diagnosis Through thorough research, we identified the need to comply with Canadian regulations, including Health Canada guidelines and CSA standards. Additionally, validating the product's biodegradability was crucial for eco-friendly claims. Strategy and Approach We adopted a comprehensive strategy focusing on regulatory compliance, environmental validation, and market positioning. This included reconfirming with regulatory bodies and testing labs, to ensure adherence to the recommended regulatory standards for both claimed product safety, function & benefits, and biodegradability. Action Plan
"The thoroughness of your approach was impressive. Your strategic insights not only ensured compliance but also enhanced our product's marketability." |
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Case Study 2: Strategic Pricing and Revenue Model Review for Global Business
Project Overview
A global mind body education provider needed to grow education sales worldwide through developing new partenrs while motivating existing partners to be more engaged in recurring education commitment.
Diagnosis
Your strategic insights were instrumental in achieving our sales growth, so much so that we have never before seen such aggressive growth in education sales in company history
Project Overview
A global mind body education provider needed to grow education sales worldwide through developing new partenrs while motivating existing partners to be more engaged in recurring education commitment.
Diagnosis
- Through comprehensive market research and stakeholder interviews, we identified key challenges of profitablity issue impacting client motivation to invest more in education business as opposed to their direct studio clients business, esp. in North America and Europe.
- Conducted SWOT and Force-Field analyses to develop a diagnostic framework.
- How to increase partner profitability without negatively impacting company costs became a clear goal.
- We integrated strategic return of investment remodel by increasing suggested tuition to clients through global and regional market analysis benchmarketing competition, adopted change management, and stakeholder engagement to facilitate a successful smooth transition to a new pricing model.
- Formulated a strategic action plan through scenario planning and financial projections.
- Engaged key clients of regional markets to ensure feedback collection and alignment with diverse market needs.
- Exceeded initial objectives, surpassing sales growth projections. Growth in educations have hit new milestones.
- Paved the way for geo-targeted solution-based sales growth from existing partners, while growing new partners globally with more compelling return of investment reasoning than before, with the price increases, and thus multiplied the recurring sales volumes through the motivation
- Built a stronger global high-end brand presence and customer loyalty through client engagement and resource allocation by geo-target core markets, re-aligning regional sales teams and hiring multi-lingual sales managers that speak major regional languages.
Your strategic insights were instrumental in achieving our sales growth, so much so that we have never before seen such aggressive growth in education sales in company history
Case Study 3: Pricing and ROI Model Review in Canadian Market
Project Overview
A global education organization aimed to have a clear strategy and action plan to grow revenue in Canada.
Diagnosis
Conducted Fish Bone mapping within team and through market research to identify issues affecting sales. It revealed regional discrepancies between Eastern and Western Canadian markets, affecting sales and profitability esp. in majority of the Canadian markets.
Strategy and Approach
Your ability to initiate changes for long-term gain for all stakeholders with aligned strategic objectives based on market needs and analysis was pivotal in achieving our sales growth. Your persistence in pursuing business excellence and in identifying untapped potential has helped to prepell our growth in Canada, just like what you did for other global markets.
Project Overview
A global education organization aimed to have a clear strategy and action plan to grow revenue in Canada.
Diagnosis
Conducted Fish Bone mapping within team and through market research to identify issues affecting sales. It revealed regional discrepancies between Eastern and Western Canadian markets, affecting sales and profitability esp. in majority of the Canadian markets.
Strategy and Approach
- We focused on strategic market reassessment, competitive analysis, and stakeholder alignment to foster long-term growth by ensuring partner commitment on recurring sales growth while growing new partnership with existing partner interests in mind and prioritized.
- Developed a matrix of profitability change scenarios from suggested tuitions & other sell-through sales increases, with trainer pay increase, and other costs to achived a multi-deciplinary profitability impact of all sides involved, to lay out the ultimate financial interests for all parties for the changes in order to develop a thorough change management rational for the company, for both inside and external clients
- Build tool boxes for the Sales Team to present to clients, old and new, to enhance parternship long-term growth and motivate client commitment.
- Developed a strategic plan, including tuition increases to narrow regional gaps and improve partner profitability outside of British Columbia.
- Internal stakeholder alignment: Facilitated training and communication across education teams to support price increase increases across all education functions
- Adjusted price increase ratio in Canada to accomodate a transitional, by-stage plan to minimize impact and have clients buy-in transition of all stakeholders.
- By year-end 2024, Canadian hosting sales tripled, surpassing U.S. sales for the first time.
- Increased internal team alignment leading to enhanced operational efficiency.
Your ability to initiate changes for long-term gain for all stakeholders with aligned strategic objectives based on market needs and analysis was pivotal in achieving our sales growth. Your persistence in pursuing business excellence and in identifying untapped potential has helped to prepell our growth in Canada, just like what you did for other global markets.
Case Study 4: Target Channel Development Strategy in Designated Market
Project Overview
Enhancing profitability for yoga studios by integrating Pilates into their programs in first target market of China, and later expand to other markets for Yoga channel development
Diagnosis
Market research indicated that 80% of over 40,000 yoga studios in China had been struggled with profitability, with challenges in client retention.
Strategy and Approach
We targeted the yoga sector, transitioning from passive sales to a focused channel strategy, leveraging Pilates to increase profitability while diversifying program offers for Yoga studios as Yoga tend to be group classes mostly, and missing revenuves from privates and client retention was poor..
Action Plan
"Your innovative approach to integrating Pilates into yoga studios has transformed our business, 90% of our revenue and clients were brought in by Pilates reformer programs over the course of just one year! Thank you for opening a new door for us to not just turn our business around, but making us one of the most successful mind- body sector industry leaders in China. Now we are constantly approached by multinational companies to want to partner with us. We would never have gotton here without your strategic advices!"
Project Overview
Enhancing profitability for yoga studios by integrating Pilates into their programs in first target market of China, and later expand to other markets for Yoga channel development
Diagnosis
Market research indicated that 80% of over 40,000 yoga studios in China had been struggled with profitability, with challenges in client retention.
Strategy and Approach
We targeted the yoga sector, transitioning from passive sales to a focused channel strategy, leveraging Pilates to increase profitability while diversifying program offers for Yoga studios as Yoga tend to be group classes mostly, and missing revenuves from privates and client retention was poor..
Action Plan
- Conducted a global survey of yoga studios from 5 continents that later incorporated Pilates mat and reformer programs to assess the impact of integrating Pilates in their changes in revenue, new client acquition rate and changes in client retention.
- Presented findings at a major yoga tradeshow in China, engaging 99 studio owners.
- Introduced Pilates into studio program offerings, leading to significant sales growth and client retention.
- Developed a compelling presentation to showcase worldwide success stories for revenue growth, program diversification and client retention.
- The yoga sector grew tremendously, becoming one of the largest sectors in the target market within three years, the success stories in China later also motivated other regional markets to adopt the successes using the same channel development strategies.
- The china market developed substantially thanks to strategic marketing initiatives like that. It become the most important global market for the clients over the years for the client.
"Your innovative approach to integrating Pilates into yoga studios has transformed our business, 90% of our revenue and clients were brought in by Pilates reformer programs over the course of just one year! Thank you for opening a new door for us to not just turn our business around, but making us one of the most successful mind- body sector industry leaders in China. Now we are constantly approached by multinational companies to want to partner with us. We would never have gotton here without your strategic advices!"
Case Study 5: Business Revival Strategy for a Mature Target Market
Project Overview
Revitalizing sales in Japan, a mature market with stagnant annual sales over the last 15 years. The objective was to grow sales to triple sales in a 3- year plan and set up major milestones for growth.
Diagnosis
We developed a Japan Business Development/Revival Plan that targeted the following 3 major issues that caused the stagnation:
The research you conducted reflected the true market picture that we didnt expect a non-local to unterstand as Japan market is very unique. A lot of strategic planning and stakeholder management skills were crucial in reviving our sales in Japan. We wouldnt have hired Japanese speaking sales personels for the market as the historic sales records didn't point to the potential of such new growth after so many years!
Project Overview
Revitalizing sales in Japan, a mature market with stagnant annual sales over the last 15 years. The objective was to grow sales to triple sales in a 3- year plan and set up major milestones for growth.
Diagnosis
- Existing partners prioritized other businesses due to profitability challenges, and the client company market -prices was the lowest benchmarketing competition, even with the market-leadership position of technical know-how and premier brand positioning.
- We used the research findings through client interviews and confirmed local partner insights were in line with our research findings.
We developed a Japan Business Development/Revival Plan that targeted the following 3 major issues that caused the stagnation:
- Addressing profitability issue through reviewing market prices and proposed increased consumer price by 30% to be closer to a most popular competition, while ensuring that the profitability from that prices would lead the local partners more profitable than their other direct client businesses so that they would be motivated to shift their business focus to the more profitable investment.
- The revenue model that didn't motivate the local partners to sell more which resulted in them using space and equipment inefficiently.
- We gave existing partners conditional protection but would open the market to other late entrants if existing partner wouldn't be able to meed the market demand
- Developed a strategic plan with increased prices and ROI modeling to showcase improved profits.
- Acted as a coach to assist with implementation, addressing client concerns and fostering mutual growth of clients and their partners.
- Within one year, sales nearly tripled, and the number of customers increased threefold for the company.
- Established six new partners outside the existing 2 key cities, expanding market coverage.
The research you conducted reflected the true market picture that we didnt expect a non-local to unterstand as Japan market is very unique. A lot of strategic planning and stakeholder management skills were crucial in reviving our sales in Japan. We wouldnt have hired Japanese speaking sales personels for the market as the historic sales records didn't point to the potential of such new growth after so many years!
Case Study 6: Market Entry Plan for EU and China for a North America Market Leader of Construction Products
Project Objective
Developing a market entry strategy for the EU and a market development plan for China for a North America-based construction products leader. focusing on the Safety Access Door product series.
Diagnosis
EU
"Cindy is a dedicated, hard worker who will most certainly add value to the organization that enlists her services."
Project Objective
Developing a market entry strategy for the EU and a market development plan for China for a North America-based construction products leader. focusing on the Safety Access Door product series.
Diagnosis
- Conducted market research and interviews of management team to identify internal challenges and opportunities.
- Identified key challenges (regulatory, competition, cost and profit margins, etc.) in entering EU markets and developing go-to-market strategy
- Researched on what competive products were being sold in China to assess the market potential as which models to sell in China and plan to sell them
- EU Market Entry: identify entry barriers and suggest the best country as first point of entry in EU, and identify potential partnerships
- China Market Development Plan: Develop go-to-market strategies through researches to assess the potentials of market potential, identify potential distributor or resellers, otherwise direct selling to China.
EU
- Developed strategic plans with data visualization and financial projections.
- cost-profit structure for distribution is a challenge, regulatory compliances are another.
- Identified an acquisition target in the EU to complement the client’s product portfolio and reduce regulatory barriers.
- As part of the consulting project, through market research we found out that there is currently no viable market for this type of product yet in China, as even the most luxurious hotels, high-end facilities, and premium car dealerships continue to utilize basic door systems that lack coding, safety requirements, and are significantly lower in cost than advanced alternatives.
- As a result, we have decided to transition this project into a product outsourcing project. This will enable the client to source a complete product line from a qualified manufacturer in China, which subsequently produced a range of products for the client, complimenting their Canadian plant in offering a full line of high-end access doors with China-made mass-market solutions for wider range of clientele.
- Successfully met client objectives, with strategic recommendations leading to confidence in product marketability.
- Extended consultancy engagement for further strategic marketing planning.
- Saving client costs by outsourcing lower-end mass produced models to be made in China, so the Canadian factory can focus on producing coded, more high-end, or customized products for North America customers.
"Cindy is a dedicated, hard worker who will most certainly add value to the organization that enlists her services."